品牌战略 · BRAND STRATEGY

乔治保罗品牌战略----BRAND STRATEGY of georgpolo

        乔治保罗是法国一个集时尚美发造型、专业秀发护理、新潮美甲,以及优雅美体美容等服务为一体的创新品牌，自1975年成立以来一直专注于时尚秀发，以及美甲等造型的缔造和创新。在全球范围内，乔治保罗品牌现已拥有众多时尚连锁造型机构、专业的时尚造型师队伍以及品牌时尚造型系列。1994年，以法国皇冠集团有限公司（中国区总部1994年正式成立）为品牌载体，打响中国市场的品牌战役，将时尚新潮的设计理念、贴心舒适的热情服务，一并引入中国内地市场，成为秀发造型领域的创新品牌。

        经过几十年的发展与壮大，乔治保罗在品牌管理、设计理念、造型风格等方面不断突破与完善，将生活与时尚融为一体、个性与创新紧密结合，紧随时代时尚步伐，彰显自我个性魅力。乔治保罗结合每个人的实际发质情况，运用娴熟的设计手法以及新颖的设计理念，找到时尚与个性的连接点，从而打造出充满个人独特魅力的时尚美发造型，为美妆行业增添个性的时尚色彩，也为顾客的人生增加一段美好的回忆及感受！

        georgpolo is France a set fashion hair styling, professional hair care, trendy nail, and elegant beauty and other services as one of the innovative brand, since its inception in 1975 has been focused on fashion hair and nail shape creation and innovation. Worldwide, georgpolo brand has a number of fashion chain modeling agencies, professional fashion stylist team and brand fashion styling series. In 1994, the French Crown Group Co., Ltd. (China headquarters in 1994 formally established) brand carrier, started the Chinese market brand campaign, the trendy design concept, intimate and comfortable, warm service, together with the introduction of mainland China market, become hair styling collar domain of brand innovation.

        After decades of development and growth, georgpolo in brand management, design concept and the style continuous breakthrough and perfection, will live with integrated fashion, individuality and innovation closely, followed by the times the pace of fashion, highlighting personality charm. georgpolo combined with everyone's actual hair, with skillful design techniques and novel design concept, find fashion and individuality of the connection point, in order to create a full of personal charm fashion hair styling, add personalized fashion colors for the beauty industry, for the customer's life increase a paragraph of wonderful memories and feelings!

 

品牌内涵--Brand connotation

        勇于探索生活的美，并完美大方地展示出来，这也许就是对人生的另一种诠释。生命不息，创新不止。对新潮事物充满好奇心，享受未知所带来的新鲜快乐感，但也要对过去美好的事物有所保留，这样才能继往开来，永葆青春活力。乔治保罗充分利用跨国品牌的先天优势，将不同地域的优秀文化，巧妙地融入到当前时尚的造型设计当中，再结合客户实际的个性风格，呈现出独具魅力的新潮造型。

        乔治保罗品牌一直致力于时尚秀发的创新创造，以为美妆行业增添更多的新颖色彩与新潮文化为己任，为人生创造出更多的美好与感动，这就是乔治保罗品牌的内涵所在。

        The courage to explore the beauty of life, and the perfect generous to show it, this may be another interpretation of life. Where there is life, more than innovation. The latest thing full of curiosity and enjoy a sense of unknown brought fresh joy, but also has reservations about the good old things, so as to carry forward the cause and forge ahead into the future, and always maintain the vigor of youth.

 

        georgpolo make full use of the inherent advantages of multinational brands, will be the excellent culture of different regions, cleverly integrated into the current fashion design, combined with the actual customer personality style, showing a unique charm of fashion modeling.

        georgpolo brand has been working on the innovation of fashion hair to create, thought the beauty industry to add more novel color and fashion culture as their responsibility, for life to create a more beautiful and moving, this is George Paul brand connotation.

标识诠释--Logo interpretation

        乔治保罗logo的设计，仅用了富有神秘高雅气息的紫色调，让人有一种一探究竟的视觉冲击以及美观享受，也体现出了简约大方的设计原则。从远处看标志，整洁划一，且富有浪漫典雅的韵味，彰显品牌完善的整体性和创新创造的精神内涵；但细看标志，可以看出稳中求变的设计风格，以及精微细致的细节处理。标志不拘一格的曲线轮廓，顺畅优美，严整中略带俏皮个性，充分表达出乔治保罗“为美，勇于创新”的品牌精髓，以及“继往开来、不断创新”的品牌宗旨。

        georgpolo logo design, only with a mysterious and elegant atmosphere of the purple tone, so that people have a look at what the visual impact and aesthetic enjoyment, but also reflects the simple and generous design principles. From a distance see, neat and tidy, and full of romantic and elegant charm, highlight the improvement of brand integrity and innovation to create spiritual connotation; but take a closer look at the sign, can see the stability and change of the design style, and meticulous subtle detail processing. Sign eclectic profile, smooth and beautiful, neat and somewhat playful personality, the full expression of the Paul George "for the United States, the courage to innovation" is the essence of the brand, and "carry forward the cause and forge ahead into the future, continuous innovation" brand purpose.